Customizing your product titles in the product pages

In this feature, you can: 

  • Provide more information about your products to search engines.
  • Specify which fields and format should be used when rendering your product titles.

To access this feature, do the following: 

  1. Login to your WebStore Manager.
  2. Go to Marketing > SEO.
  3. Scroll to Product Title Builder.

Editing the product title builder

By default, the product title is rendered in an H1 tag in the corresponding HTML code:

<h1 class="heading-product">Jeep, Cherokee</h1>
  • The content of the tag is always the product name, (E.g., Jeep, Cherokee.)
  • In order to change that behaviour we can edit the Product Title Builder.
  • By clicking on it, you are given the opportunity to specify the format and fields that should be used when building the product title. 
  • The product title can be accessed from the following NitroScript statement:
  • An example of a good product title specified in the product page template should look like:
<h1 class="heading-product">{ns:printProductTitle}{printProdFlags(product)}</h1>
  • It is depicted in the following screenshot:
  • The format is similar to the one that you are already using for other types of URLs.
  • In the following example, we use the product category name in conjunction with its own name in the title. 
  • It is depicted in the following screenshot: